Maximising Credibility

This is advice on how to make sure your research can tell convincing stories. It was cocreated with PAC


Maximising credibility is about doing everything you can to make sure your research can convince people to understand and to respond in the ways you want them to. The different stakeholders you are trying to influence will all have slightly different ideas about what is convincing.


These 7 Credibility Tests can help you to plan your research and to reflect on how you are collecting, analysing and reporting your data. You can use the questions at any point in your research to help you focus what you are doing, or to decide how to report what you found out and to take your ideas out through social action.

Read the Cred 7 Checklist here.

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